Kick-start session on ways to let billboards work for the community

Commissioned by the Gemeente Amsterdam we organised a gathering of 50 advertising professionals, out-of-the-box thinkers, scientists, students, artists and engaged citizens to found common ground on how to let society benefit from billboards (instead of commercial companies).

Goal: Formulate a vision on the societal use of billboards and start Pop-Up Companies to implement

Date: 19 April

Location: Pakhuis De Zwijger, Amsterdam

Kick-start Pop-Up Companies around the Sustainable Development Goals (SDGs)

Formulating goals is one thing – achieving them is what it is all about. We think that Pop-Up Companies are the way to do it.

Therefore 10 teams on 10 different locations around the world will work together at a festival in November to start PUCs that contribute to the SDGs the UN defined for 2030.

Bee Collective Festival – November 2015

We organised 6 sessions around 6 Wicked Problems + 1 Pop-Up Experience[M1] 

Water pollution – Brazil[M2] 

Food security and chain efficiency – Nairobi

Education indicators – Meet Berlage, Amsterdam

Global poverty and tax avoidance – Seats2Meet, Utrecht

Climate and citizens – Pakhuis de Zwijger, Amsterdam

The migrant crisis – Pakhuis de Zwijger, Amsterdam

Pop-Up Experience – Pakhuis de Zwijger, Amsterdam